The Instagram Rich List for sportspersons is out and our Chiku aka Virat Kohli has found his name in the latest report released by U.K.-based HopperHQ.
The Indian skipper ranks 17 and is the only Asian and Indian athlete to feature on the list of 75 celebrities. With a fan base of 23.2 million followers on Instagram, Virat Kohli earns up to $120,000 (over Rs.80 lakh) per sponsored post, Well, that is a whopping amount and Kohli can make enough money to buy a swanky new sports car.
Mike Bandar, co-founder of HopperHQ.com, said, “Social media marketing has grown so much within the last year, and a tool that continues to yield results for brands is celebrity and influencer social endorsements.”
Meanwhile, American TV personality who is expected to be the next youngest billionaire by Forbes at the age of 20, tops the list by earning $1 million for each post.
In 2nd position, we have last year’s winner and singer Selena Gomez followed by football star Cristiano Ronaldo, Jenner’s half-sister Kim Kardashian, and singer Beyonce Knowles.
Moreover, the cricket captain has already left behind American professional basketball player Stephen Curry along with Floyd Mayweather Jr. in Instagram riches.
HopperHQ is the Instagram post scheduler, that determines how much a social media influencer can charge per post based on their number of followers, their niche category, their level of engagement that comprises likes and comments, demographics along with influencer status.
Well, The reason behind Kohli’s popularity is can be due to his marriage with Indian actor Anushka Sharma, who also has a strong fan base in India. Indeed, his brand value is growing very much over time.
Now Virat Kohli is leading the current Indian team that will play the 5-Test series against England the opening match on 1 August at Edgbaston.
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